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MY ROLE
Main UX/UI Designer
DELIVERABLES
High Fidelity Screens
Prototype - Interaction Design
Handoff
Marketing Assets
TEAM
Project Manager
Mobile Developers (iOS and Mobile)
YEAR
2024
What Was the Problem?
Most social apps focus on content that disappears. Daily posts get lost, and there’s no meaningful way to look back at moments as one story.
The Challenge
The app had to feel quick and fun for daily clips, but strong enough to turn them into reels over weeks or months. It also needed to support collaboration, keep users safe and be ready to grow.
The Solution
Remerge is a “living mosaic of life,” where short clips are captured and turned into complete reels. It includes:
recording videos from 1 to 10 seconds;
group feeds where friends add clips;
scheduling and automatic compilation of reels;
profile, privacy and reporting features.
Branding & Style
The client wanted a strong “R” that worked as both logo and app icon. I sketched several options, narrowed them to four and refined the chosen one in three quick rounds. The purple palette, chosen by the client, pairs with a clean layout inspired by familiar apps like Instagram, Snapchat and TikTok.
Discovery & Alignment
The client needed help mapping the full scope of the idea, so I ran workshops and built a FigJam board with user flows, feature dependencies and edge cases. It gave us a shared view of the product before design started.
Now captures the moment — the reel keeps it alive
The Now feed shows friends’ clips for 24 hours, like Stories. But instead of disappearing, each clip is saved into a larger reel tied to a moment in the user’s life.
From moments to memories — all your reels in one place
The Reels tab has two sections: Active Reels, where new clips can still be added, and Completed Reels, already compiled into the final story.
From setup to sharing - creating a reel is effortless and social
Creating a reel takes four steps:
Choose Style: solo, or a group with up to four friends.
Invite Friends: each person can add one clip per day.
Set Name & Privacy: title the reel and choose who sees it.
Set Duration: for example 3 or 7 days, with the option to repeat.
Developer Handoff Documentation
The handoff included annotated screens, component guidelines, interaction flows and edge cases, so developers could build without guessing.
Every element made with love
Conclusion
This was my first project as a Senior Product Designer at Chop Dawg. I worked on everything from branding and feature definition to flows and detailed UI, and learned to balance the client’s vision with users’ needs.
Disclaimer: All data, names, and figures shown in the screenshots and mockups are purely fictional and used only for illustrative purposes. They do not represent real client information.